17 Sep North American Interconnect Updates Brand Identity
Troy, MI – NAI, a leading manufacturer of custom end-to-end connectivity solutions for high-performance systems in industrial, telecom, data and medical industries, announces a change in their name and identity, effective September 20, 2017. Formerly called North American Interconnect, the company’s name has changed to NAI Group, LLC, and will be doing business as “NAI.”
As CEO Jon Jensen explains, “This name change was long overdue, as we have been conducting business globally for many years, including operating a plant in Suzhou, China. The North American reference in our previous name was limiting and not a reflection of the business we have become.”
The name change also required a change the company’s graphic identity system. The NAI logo, which has been in use for a number of years, has been updated to convey the company name and its most current brandline: “Reliable Connectivity Solutions.”
Accompanying the logo change was a completely restructured Corporate Identity System and the publishing of a new CI manual. For more information on NAI, please visit www.nai-group.com.
NAI has been a global leader in the manufacturing of advanced mission-critical and high-reliability fiber optic and copper cable assemblies and harnesses since 1993. NAI features a world-class integrated supply chain, expert operations management, and a global manufacturing footprint in low-cost regions. These all combine to provide NAI customers with a unique solution for their connectivity product requirements, from fiber optic and copper cable assemblies to box and panel build-outs and assemblies. In addition, NAI’s global locations provide more flexibility in the manufacture and shipping of assemblies to lower customer costs, including tariffs.
NAI manufactures assemblies across diverse markets including fiber optics, telecom, industrial, and medical industries. The company’s unique ability to service both high mix / low volume and low mix / high volume programs,
while complying with complex regulatory requirements, supports the unique business needs of all customers, delivering the confidence and reliability that enable their success.
Steven E. Bork