NAI Expands Operations in Southeast Asia

NAI Expands Operations in Southeast Asia

Troy, MI – NAI, a leading manufacturer of global connectivity solutions for high performance systems used in the industrial technology, telecom, data and medical industries, announces its expansion in the Southeast Asia region with the appointment of two new executive personnel, effective immediately.  NAI has made this move as part of its continuing commitment to growing business in Asia, and in response to customer requests for local commercial and engineering assistance in the region.

NAI Sales Dept. has appointed Ling Chun Lim as their Business Development Manager in Singapore, to expand their sales operations in Malaysia.  In addition, NAI’s Engineering Group has appointed ZhiQiang Lim as their Resident Applications Engineer in Penang.

Ling Chun Lim comes to NAI from Volex, where he had been responsible for increasing business with existing customers, as well as generating new customers.  He has also worked for several global electronic manufacturers and distributors.  Ling is fluent in four languages, including Cantonese, Chinese, English and Kokkien, and holds a bachelor’s degree in Manufacturing Engineering.  Based in Singapore, Mr. Lim will report to Wei Jin, NAI’s Sales Director for the Asia/Pacific region.

ZhiQiang Lim is a manufacturing engineer and is experienced helping customers design new products. His recent responsibilities have included the support of new business development activities, generated by RFPs and New Product Introduction initiatives.  Prior to that, Mr. Lim held positions as a Process Engineer and a Sales Engineer at a leading connectivity manufacturer.  Zhi is also fluent in four languages: Malay, Cantonese, Hokkien and English.  He holds a bachelor’s degree in Electrical & Electronic Engineering.  ZhiQiang Lim will be based in Penang, and reports to Linson Zhang, Senior Engineering Manager at NAI’s plant in Suzhou, China.

Both Ling and Zhi will undergo on-boarding and training before beginning in their new roles.

“We are happy to have these professionals on the NAI Asia/Pacific team to support our existing customers and build our business in the SE Asia region,” stated Bill Miller, VP of Sales and Marketing.  Jason Porter, VP Engineering and Continuous Improvement also indicated “These new positions reflect our strong interest in supporting and helping customers to find the right interconnect solution for their application.”

For more information on NAI, please visit:  Phone: 248-817-4106.


About NAI

NAI has been a global leader in the manufacturing of advanced mission-critical and high-reliability fiber optic and copper cable assemblies and harnesses since 1993.  NAI features a world class integrated supply chain, expert operations management, and a global manufacturing footprint in low cost regions.  These all combine to provide NAI customers with a unique solution for their connectivity product requirements, from fiber optic and copper cable assemblies to box and panel assemblies.

NAI manufactures assemblies across diverse markets including fiber optics, telecom, industrial, and medical industries. The company’s unique ability to service both high mix / low volume and low mix / high volume programs, while complying with complex regulatory requirements, enables them to support the unique business needs of all customers, delivering the confidence and reliability that enable their success.


Press Contact

Steven E. Bork


NAI Group


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